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Review Article Open Access December 27, 2019

Transforming the Retail Landscape: Srinivas’s Vision for Integrating Advanced Technologies in Supply Chain Efficiency and Customer Experience

Srinivas Kalisetty 1 and Venkata Krishna Azith Teja Ganti 2
1
Integration Architect, USA
2
Support Engineer, Microsoft Corporation, Charlotte NC, USA
Publihed in: Current Research in Public Health (Volume 1, Issue 1, 2019)
Page(s): 1-16
DOI: 10.31586/materials.2019.1254
Received
October 16, 2019
Revised
November 23, 2019
Accepted
December 17, 2019
Published
December 27, 2019
Keywords
Supply chain; customer experience; advanced technologies; retail transformation; Retail Transformation; Advanced Technologies; Supply Chain Efficiency; Customer Experience; Srinivas’s Vision; Technology Integration; Digital Innovation; Retail Strategy; AI in Retail; Smart Logistics
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright: Copyright © The Author(s), 2019. Published by Scientific Publications
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Cite This Article

APA Style
Kalisetty, S. , & Ganti, V. K. A. T. (2019). Transforming the Retail Landscape: Srinivas’s Vision for Integrating Advanced Technologies in Supply Chain Efficiency and Customer Experience. Current Research in Public Health, 1(1), 1-16. https://doi.org/10.31586/materials.2019.1254
ACS Style
Kalisetty, S. ; Ganti, V. K. A. T. Transforming the Retail Landscape: Srinivas’s Vision for Integrating Advanced Technologies in Supply Chain Efficiency and Customer Experience. Current Research in Public Health 2019 1(1), 1-16. https://doi.org/10.31586/materials.2019.1254
Chicago/Turabian Style
Kalisetty, Srinivas, and Venkata Krishna Azith Teja Ganti. 2019. "Transforming the Retail Landscape: Srinivas’s Vision for Integrating Advanced Technologies in Supply Chain Efficiency and Customer Experience". Current Research in Public Health 1, no. 1: 1-16. https://doi.org/10.31586/materials.2019.1254
AMA Style
Kalisetty S, Ganti VKAT. Transforming the Retail Landscape: Srinivas’s Vision for Integrating Advanced Technologies in Supply Chain Efficiency and Customer Experience. Current Research in Public Health. 2019; 1(1):1-16. https://doi.org/10.31586/materials.2019.1254 
@Article{crph1254,
AUTHOR = {Kalisetty, Srinivas and Ganti, Venkata Krishna Azith Teja},
TITLE = {Transforming the Retail Landscape: Srinivas’s Vision for Integrating Advanced Technologies in Supply Chain Efficiency and Customer Experience},
JOURNAL = {Current Research in Public Health},
VOLUME = {1},
YEAR = {2019},
NUMBER = {1},
PAGES = {1-16},
URL = {https://www.scipublications.com/journal/index.php/MATERIALS/article/view/1254},
ISSN = {2831-5162},
DOI = {10.31586/materials.2019.1254},
ABSTRACT = {Technological advances have had a transformative impact on the retail landscape. Challenges arise with guaranteeing technological changes lead to, rather than detract from, increased efficiency and positive experiences. First, integrating technology into the supply chain in an aggressive way is costly. It requires vast changes to existing systems and developments of cross-industry communication protocols. Secondly, the public is often quick to reject technological changes or slow to become users. Finally, ensuring that technological advancements do not only benefit the top few retailers and are accessible to those of any size poses a challenge, as has been seen in the fate of only a handful of radical changes in retail technology. On the other hand, an integral aspect of technology, particularly that used for big data collection and processing, is that it can account for these and other variables. It can predict the success of ventures into modernizing or developing new systems and can identify more effective and efficient ways to do so. Of course, the concerns of job loss or technological monopoly still loom. But, it would seem, the continued advancement of technology in the retail landscape is inevitable.},
}
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AB  - Technological advances have had a transformative impact on the retail landscape. Challenges arise with guaranteeing technological changes lead to, rather than detract from, increased efficiency and positive experiences. First, integrating technology into the supply chain in an aggressive way is costly. It requires vast changes to existing systems and developments of cross-industry communication protocols. Secondly, the public is often quick to reject technological changes or slow to become users. Finally, ensuring that technological advancements do not only benefit the top few retailers and are accessible to those of any size poses a challenge, as has been seen in the fate of only a handful of radical changes in retail technology. On the other hand, an integral aspect of technology, particularly that used for big data collection and processing, is that it can account for these and other variables. It can predict the success of ventures into modernizing or developing new systems and can identify more effective and efficient ways to do so. Of course, the concerns of job loss or technological monopoly still loom. But, it would seem, the continued advancement of technology in the retail landscape is inevitable.
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