Science Publications

Sign Up
Sign In
Submit
Current Research in Public Health
Cite This Article Share Download PDF XML
  1. Home
  2. Journals
  3. Current Research in Public Health
  4. Archive
  5. Volume 1, Issue 1, 2021
  6. Article
Review Article Open Access December 27, 2019

Data-Driven Innovation in Finance: Crafting Intelligent Solutions for Customer-Centric Service Delivery and Competitive Advantage

Lakshminarayana Reddy Kothapalli Sondinti 1 and Shakir Syed 2
1
Sr. Software Engineer, USA
2
Self-Service Data Science Program Leader, Cummins Inc, USA
Publihed in: Current Research in Public Health (Volume 1, Issue 1, 2021)
Page(s): 1-13
DOI: 10.31586/ujfe.2019.1257
Received
September 09, 2019
Revised
October 18, 2019
Accepted
November 30, 2019
Published
December 27, 2019
Keywords
Data-Driven Innovation; Finance; Customer-Centricity; Competitive Advantage; Personalization; Data-Driven Innovation; Financial Technology; Customer-Centric Solutions; Intelligent Analytics; Competitive Advantage; Fintech Innovation; Predictive Modeling; Personalized Financial Services; Data Analytics in Finance; Digital Transformation
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright: Copyright © The Author(s), 2021. Published by Scientific Publications
Article metrics
Views
154
Downloads
37

Cite This Article

APA Style
Sondinti, L. R. K. , & Syed, S. (2021). Data-Driven Innovation in Finance: Crafting Intelligent Solutions for Customer-Centric Service Delivery and Competitive Advantage. Current Research in Public Health, 1(1), 1-13. https://doi.org/10.31586/ujfe.2019.1257
ACS Style
Sondinti, L. R. K. ; Syed, S. Data-Driven Innovation in Finance: Crafting Intelligent Solutions for Customer-Centric Service Delivery and Competitive Advantage. Current Research in Public Health 2021 1(1), 1-13. https://doi.org/10.31586/ujfe.2019.1257
Chicago/Turabian Style
Sondinti, Lakshminarayana Reddy Kothapalli, and Shakir Syed. 2021. "Data-Driven Innovation in Finance: Crafting Intelligent Solutions for Customer-Centric Service Delivery and Competitive Advantage". Current Research in Public Health 1, no. 1: 1-13. https://doi.org/10.31586/ujfe.2019.1257
AMA Style
Sondinti LRK, Syed S. Data-Driven Innovation in Finance: Crafting Intelligent Solutions for Customer-Centric Service Delivery and Competitive Advantage. Current Research in Public Health. 2021; 1(1):1-13. https://doi.org/10.31586/ujfe.2019.1257 
@Article{crph1257,
AUTHOR = {Sondinti, Lakshminarayana Reddy Kothapalli and Syed, Shakir},
TITLE = {Data-Driven Innovation in Finance: Crafting Intelligent Solutions for Customer-Centric Service Delivery and Competitive Advantage},
JOURNAL = {Current Research in Public Health},
VOLUME = {1},
YEAR = {2021},
NUMBER = {1},
PAGES = {1-13},
URL = {https://www.scipublications.com/journal/index.php/UJFE/article/view/1257},
ISSN = {2831-5162},
DOI = {10.31586/ujfe.2019.1257},
ABSTRACT = {Innovations in computing and communication technologies are reshaping finance. The seismic changes are casting uncertainty about the future of financial services. On one hand, fintech evangelists project a rosy future, asserting that the fast-moving algorithms can deliver low-cost financial services intuitively, customized to meet robust consumer expectations. On the other hand, many finance veterans fret that the traditional banking model could disintermediate, bleeding banks via a ‘death by a thousand cuts’, reducing them to passive portfolio holders with no direct customer relationship, eclipsed by digital giants which use their enormous treasure troves of customer data to offer banking as an added service with nearly free cost. Amidst the upbeat technological promises and apocalyptic forebodings, there are two constant, mostly agreed-upon, truths. The first is the vital importance of data. Advances in the internet, cloud computing, and record-keeping technologies are producing an ‘exponential growth in the volume and detail of data’. Some of this big data are personal information. Smartphones are deployed in almost all developed and emerging economies, serving as little spies; tracking, recording location histories, social networks, and app usage of their unsuspecting owners; often with a great degree of precision. ‘People are walking data-factories’ in this ‘mobile digital society’. Data are the fermentation of these global exchanges, electronic commerce and communication, and financial transactions. To just take Facebook as an example, it shares 30 million people a day through updates and posts, hosting personal information on 2.23 billion users. To the alarm of the uninformed public, much of this information is available for commercial harvest. The second constant is the rise of intelligent solutions. Consumers today—be it disclosed or not—are fed tailored clothes, music, film, holiday packages—almost anything you like, notably dynamic pricing, varying in accordance with individual profiles, or personalized search results. The availability of powerful computers has enabled comparable applications that are intended to make the system more responsive to their customer profiles and desires, or to capitalize competitive business possibilities. Such changes will transform the financial industry and occupy a prominent position among the mechanisms of policy competition, reshaping the way in which financial services are bestowed and led on the demand side.},
}
%0 Journal Article
%A Sondinti, Lakshminarayana Reddy Kothapalli
%A Syed, Shakir
%D 2021
%J Current Research in Public Health

%@ 2831-5162
%V 1
%N 1
%P 1-13

%T Data-Driven Innovation in Finance: Crafting Intelligent Solutions for Customer-Centric Service Delivery and Competitive Advantage
%M doi:10.31586/ujfe.2019.1257
%U https://www.scipublications.com/journal/index.php/UJFE/article/view/1257

TY  - JOUR
AU  - Sondinti, Lakshminarayana Reddy Kothapalli
AU  - Syed, Shakir
TI  - Data-Driven Innovation in Finance: Crafting Intelligent Solutions for Customer-Centric Service Delivery and Competitive Advantage
T2  - Current Research in Public Health
PY  - 2021
VL  - 1
IS  - 1
SN  - 2831-5162
SP  - 1
EP  - 13
UR  - https://www.scipublications.com/journal/index.php/UJFE/article/view/1257
AB  - Innovations in computing and communication technologies are reshaping finance. The seismic changes are casting uncertainty about the future of financial services. On one hand, fintech evangelists project a rosy future, asserting that the fast-moving algorithms can deliver low-cost financial services intuitively, customized to meet robust consumer expectations. On the other hand, many finance veterans fret that the traditional banking model could disintermediate, bleeding banks via a ‘death by a thousand cuts’, reducing them to passive portfolio holders with no direct customer relationship, eclipsed by digital giants which use their enormous treasure troves of customer data to offer banking as an added service with nearly free cost. Amidst the upbeat technological promises and apocalyptic forebodings, there are two constant, mostly agreed-upon, truths. The first is the vital importance of data. Advances in the internet, cloud computing, and record-keeping technologies are producing an ‘exponential growth in the volume and detail of data’. Some of this big data are personal information. Smartphones are deployed in almost all developed and emerging economies, serving as little spies; tracking, recording location histories, social networks, and app usage of their unsuspecting owners; often with a great degree of precision. ‘People are walking data-factories’ in this ‘mobile digital society’. Data are the fermentation of these global exchanges, electronic commerce and communication, and financial transactions. To just take Facebook as an example, it shares 30 million people a day through updates and posts, hosting personal information on 2.23 billion users. To the alarm of the uninformed public, much of this information is available for commercial harvest. The second constant is the rise of intelligent solutions. Consumers today—be it disclosed or not—are fed tailored clothes, music, film, holiday packages—almost anything you like, notably dynamic pricing, varying in accordance with individual profiles, or personalized search results. The availability of powerful computers has enabled comparable applications that are intended to make the system more responsive to their customer profiles and desires, or to capitalize competitive business possibilities. Such changes will transform the financial industry and occupy a prominent position among the mechanisms of policy competition, reshaping the way in which financial services are bestowed and led on the demand side.
DO  - Data-Driven Innovation in Finance: Crafting Intelligent Solutions for Customer-Centric Service Delivery and Competitive Advantage
TI  - 10.31586/ujfe.2019.1257
ER  -