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Article Open Access March 25, 2022

How to Attract Viewers through Advertisement Slogans? A Case on Figurative in Semantic Study

Ridwin Purba 1, Nguyen Van Thao 2,*, Herman 3, Damaris Rossi Sitohang 3 and Pham Thi Quynh Trang 2
1
English Education Department, Universitas Simalungun, Pematangsiantar, Indonesia
2
Faculty of Philology, Hanoi Pedagogical University 2, Vinh Phuc, Vietnam
3
English Education Department, Universitas HKBP Nommensen, Medan, Indonesia
Publihed in: Current Research in Public Health (Volume 2, Issue 1, 2022)
Page(s): 1-5
DOI: 10.31586/ujssh.2022.213
Received
December 27, 2021
Revised
March 05, 2022
Accepted
March 23, 2022
Published
March 25, 2022
Keywords
Advertisement; Figurative; Semantics; Slogan; Viewers
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright: Copyright © The Author(s), 2022. Published by Scientific Publications
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Cite This Article

APA Style
Purba, R. , Purba, R. Thao, N. V. , Thao, N. V. , H. , , H. Sitohang, D. R. , & Sitohang, D. R. (2022). How to Attract Viewers through Advertisement Slogans? A Case on Figurative in Semantic Study. Current Research in Public Health, 2(1), 1-5. https://doi.org/10.31586/ujssh.2022.213
ACS Style
Purba, R. ; Purba, R. Thao, N. V. ; Thao, N. V. , H. ; , H. Sitohang, D. R. ; Sitohang, D. R. How to Attract Viewers through Advertisement Slogans? A Case on Figurative in Semantic Study. Current Research in Public Health 2022 2(1), 1-5. https://doi.org/10.31586/ujssh.2022.213
Chicago/Turabian Style
Purba, Ridwin, Ridwin Purba. Nguyen Van Thao, Nguyen Van Thao. Herman , Herman . Damaris Rossi Sitohang, and Damaris Rossi Sitohang. 2022. "How to Attract Viewers through Advertisement Slogans? A Case on Figurative in Semantic Study". Current Research in Public Health 2, no. 1: 1-5. https://doi.org/10.31586/ujssh.2022.213
AMA Style
Purba R, Purba RThao NV, Thao NV H, HSitohang DR, Sitohang DR. How to Attract Viewers through Advertisement Slogans? A Case on Figurative in Semantic Study. Current Research in Public Health. 2022; 2(1):1-5. https://doi.org/10.31586/ujssh.2022.213 
@Article{crph213,
AUTHOR = {Purba, Ridwin and Thao, Nguyen Van and , Herman and Sitohang, Damaris Rossi and Trang, Pham Thi Quynh},
TITLE = {How to Attract Viewers through Advertisement Slogans? A Case on Figurative in Semantic Study},
JOURNAL = {Current Research in Public Health},
VOLUME = {2},
YEAR = {2022},
NUMBER = {1},
PAGES = {1-5},
URL = {https://www.scipublications.com/journal/index.php/UJSSH/article/view/213},
ISSN = {2831-5162},
DOI = {10.31586/ujssh.2022.213},
ABSTRACT = {An advertisement is the promotion of a product, brand, or service to customers in order to pique their attention and increase sales. Advertisement comes in many forms, like video, picture, and song. The main purpose of advertising is to make the product or brand known to the public and bought by people. In advertising, the producer or company will use the slogan as the product identity itself. Slogan can give bridge the advertisement about the image of product. In slogan there are short words, often memorable to send a message of the advertisement to the people. This study aimed to analyze the type of figurative language used in advertisement slogan. The design of this research is descriptive qualitative method. In this research, the researchers focused on English slogan of Indonesia advertising. The data were collected from internet, newspaper and television. Furthermore, the collected data were analyzed by Kennedy’s (1983) theory. The researchers found there were 15 English slogan of advertisement. Based on the data analysis, the result of the research showed that the most types figurative language used in advertisement slogan was Metaphor (33,33%) or 5 slogans, personification (26,66%) or 4 slogans, hyperbole (26,66% ) or 4 slogans and symbol (13,33%) 2 slogans. The researchers did not found type of figurative language Simile, Litotes, Synecdoche, Allusion, Paradox, Irony, Ellipsis and Metanymy in advertisement slogans. As we can see, the dominant type of figurative language used in advertisement slogan was Metaphor with total amount 5 slogans (33,33%) from the data.},
}
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%A Thao, Nguyen Van
%A , Herman
%A Sitohang, Damaris Rossi
%A Trang, Pham Thi Quynh
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%M doi:10.31586/ujssh.2022.213
%U https://www.scipublications.com/journal/index.php/UJSSH/article/view/213

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AB  - An advertisement is the promotion of a product, brand, or service to customers in order to pique their attention and increase sales. Advertisement comes in many forms, like video, picture, and song. The main purpose of advertising is to make the product or brand known to the public and bought by people. In advertising, the producer or company will use the slogan as the product identity itself. Slogan can give bridge the advertisement about the image of product. In slogan there are short words, often memorable to send a message of the advertisement to the people. This study aimed to analyze the type of figurative language used in advertisement slogan. The design of this research is descriptive qualitative method. In this research, the researchers focused on English slogan of Indonesia advertising. The data were collected from internet, newspaper and television. Furthermore, the collected data were analyzed by Kennedy’s (1983) theory. The researchers found there were 15 English slogan of advertisement. Based on the data analysis, the result of the research showed that the most types figurative language used in advertisement slogan was Metaphor (33,33%) or 5 slogans, personification (26,66%) or 4 slogans, hyperbole (26,66% ) or 4 slogans and symbol (13,33%) 2 slogans. The researchers did not found type of figurative language Simile, Litotes, Synecdoche, Allusion, Paradox, Irony, Ellipsis and Metanymy in advertisement slogans. As we can see, the dominant type of figurative language used in advertisement slogan was Metaphor with total amount 5 slogans (33,33%) from the data.
DO  - How to Attract Viewers through Advertisement Slogans? A Case on Figurative in Semantic Study
TI  - 10.31586/ujssh.2022.213
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