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Article Open Access August 21, 2021

E-cigarette Purchase Intention through Facebook Social Media: A Cross-Sectional Study

Nusrat Parvin 1, Sayaka Zaman 2 and Samia Amin 3,*
1
International Centre for Diarrhoeal Disease Research, Bangladesh.
2
Department of Business Studies, State University of Bangladesh.
3
Faculty of Medicine, Health and Human Sciences, Macquarie University, Australia.
Publihed in: Current Research in Public Health (Volume 1, Issue 2, 2021)
Page(s): 72-78
DOI: 10.31586/ujbm.2021.091
Received
July 15, 2021
Revised
August 12, 2021
Accepted
August 20, 2021
Published
August 21, 2021
Keywords
Smoking; E-cigarette; Online interaction; Purchase intention; Facebook
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright: Copyright © The Author(s), 2021. Published by Scientific Publications
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Cite This Article

APA Style
Parvin, N. , Zaman, S. , & Amin, S. (2021). E-cigarette Purchase Intention through Facebook Social Media: A Cross-Sectional Study. Current Research in Public Health, 1(2), 72-78. https://doi.org/10.31586/ujbm.2021.091
ACS Style
Parvin, N. ; Zaman, S. ; Amin, S. E-cigarette Purchase Intention through Facebook Social Media: A Cross-Sectional Study. Current Research in Public Health 2021 1(2), 72-78. https://doi.org/10.31586/ujbm.2021.091
Chicago/Turabian Style
Parvin, Nusrat, Sayaka Zaman, and Samia Amin. 2021. "E-cigarette Purchase Intention through Facebook Social Media: A Cross-Sectional Study". Current Research in Public Health 1, no. 2: 72-78. https://doi.org/10.31586/ujbm.2021.091
AMA Style
Parvin N, Zaman S, Amin S. E-cigarette Purchase Intention through Facebook Social Media: A Cross-Sectional Study. Current Research in Public Health. 2021; 1(2):72-78. https://doi.org/10.31586/ujbm.2021.091 
@Article{crph91,
AUTHOR = {Parvin, Nusrat and Zaman, Sayaka and Amin, Samia},
TITLE = {E-cigarette Purchase Intention through Facebook Social Media: A Cross-Sectional Study},
JOURNAL = {Current Research in Public Health},
VOLUME = {1},
YEAR = {2021},
NUMBER = {2},
PAGES = {72-78},
URL = {/10.31586/ujbm-1-2-110.31586/ujbm/1/2/1},
ISSN = {2831-5162},
DOI = {10.31586/ujbm.2021.091},
ABSTRACT = {Online shopping is a growing phenomenon and social media namely Facebook has radically changed consumers online purchase behaviour; especially the interactive information system of consumers, peers, and vendors. Similar to other online purchasing products or services, e-cigarette marketing in Facebook has potential. This study aims to determine the association between individual’s online interaction and e-cigarette purchase intention from Facebook vape groups. A cross-sectional study was conducted among 214 respondents using the Facebook platform from September to December 2019. Data were collected via a self-administered questionnaire. The Chi-square test was used for data analyses using SPSS (version 25.0). Most of the participants were male; the mean age of the respondents was 27.41 ± 2.1. Total 93.9% (201 of 214) and 56.1% (120 of 214) respondents were vaper and smoker respectively. Among the non-smokers, most of the respondents were vaper (84 of 94, 89.4%). Consumers smoking and vaping status were associated with each other (χ2 = 6.11, P=0.01). There was an association between vaping status and purchase intention of e-cigarettes from the Facebook vape group (χ2 = 5.06, P=0.02). Online interactions, namely like (χ2 = 5.88, P <0.01), post (χ2 = 7.16, P <0.01) and sharing (χ2 = 10.14, P <0.01) of the e-cigarette related information or advertisements in social media were associated with purchase intention of e-cigarettes from Facebook vape group. This study revealed individuals vaping and online interactions were associated with an online purchase the intention of e-cigarette in Facebook. Public health researchers and policymakers might contemplate the regulatory environment of online marketing of e-cigarettes to curtail the uptake of e-cigarettes among non-smokers.},
}
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%A Parvin, Nusrat
%A Zaman, Sayaka
%A Amin, Samia
%D 2021
%J Current Research in Public Health

%@ 2831-5162
%V 1
%N 2
%P 72-78

%T E-cigarette Purchase Intention through Facebook Social Media: A Cross-Sectional Study
%M doi:10.31586/ujbm.2021.091
%U /10.31586/ujbm-1-2-110.31586/ujbm/1/2/1

TY  - JOUR
AU  - Parvin, Nusrat
AU  - Zaman, Sayaka
AU  - Amin, Samia
TI  - E-cigarette Purchase Intention through Facebook Social Media: A Cross-Sectional Study
T2  - Current Research in Public Health
PY  - 2021
VL  - 1
IS  - 2
SN  - 2831-5162
SP  - 72
EP  - 78
UR  - /10.31586/ujbm-1-2-110.31586/ujbm/1/2/1
AB  - Online shopping is a growing phenomenon and social media namely Facebook has radically changed consumers online purchase behaviour; especially the interactive information system of consumers, peers, and vendors. Similar to other online purchasing products or services, e-cigarette marketing in Facebook has potential. This study aims to determine the association between individual’s online interaction and e-cigarette purchase intention from Facebook vape groups. A cross-sectional study was conducted among 214 respondents using the Facebook platform from September to December 2019. Data were collected via a self-administered questionnaire. The Chi-square test was used for data analyses using SPSS (version 25.0). Most of the participants were male; the mean age of the respondents was 27.41 ± 2.1. Total 93.9% (201 of 214) and 56.1% (120 of 214) respondents were vaper and smoker respectively. Among the non-smokers, most of the respondents were vaper (84 of 94, 89.4%). Consumers smoking and vaping status were associated with each other (χ2 = 6.11, P=0.01). There was an association between vaping status and purchase intention of e-cigarettes from the Facebook vape group (χ2 = 5.06, P=0.02). Online interactions, namely like (χ2 = 5.88, P <0.01), post (χ2 = 7.16, P <0.01) and sharing (χ2 = 10.14, P <0.01) of the e-cigarette related information or advertisements in social media were associated with purchase intention of e-cigarettes from Facebook vape group. This study revealed individuals vaping and online interactions were associated with an online purchase the intention of e-cigarette in Facebook. Public health researchers and policymakers might contemplate the regulatory environment of online marketing of e-cigarettes to curtail the uptake of e-cigarettes among non-smokers.
DO  - E-cigarette Purchase Intention through Facebook Social Media: A Cross-Sectional Study
TI  - 10.31586/ujbm.2021.091
ER  -