Decision Makers for Online Purchases of Fashion Products on Reebonz Online Shopping Sites
Table 1.
General Profile of Respondents
|
| Category |
Details |
Amount |
Percentage (%) |
|
|
| Gender |
Men |
35 |
42.79 |
|
| woman |
75 |
57.21 |
|
|
| Age (years) |
20-29 |
46 |
17.67 |
|
| 30-39 |
40 |
44.19 |
|
| 40-49 |
24 |
24.65 |
|
|
| Profession |
Employee |
|
|
|
| Entrepreneur |
|
|
|
| Government employees |
|
|
|
| Others |
|
|
|
|
| Income (in Rupiah) permont |
< 1 million |
|
|
|
| 1 – 5 million |
|
|
|
| 5 – 10 million |
|
|
|
| > 10 million |
|
|
|
|
| Purchase frequency (in times) |
< 1 |
21 |
5.58 |
|
| 1-5 |
49 |
7.44 |
|
| 6-10 |
40 |
20.47 |
|
|
|
|
