Decision Makers for Online Purchases of Fashion Products on Reebonz Online Shopping Sites
Table 3.
Reliability Test Results
|
| Variable |
Cronbach's Alpha |
N of Items |
Test results |
|
|
| Product Variations |
0.732 |
4 |
Reliable |
|
| Price |
0.710 |
5 |
Reliable |
|
| Brand Image |
0.715 |
5 |
Reliable |
|
| Promotion |
0.702 |
3 |
Reliable |
|
| Purchase Decisions |
0.709 |
5 |
Reliable |
|
|
|
