Decision Makers for Online Purchases of Fashion Products on Reebonz Online Shopping Sites
Table 4.
Multiple Regression Test Results
|
| Moel |
Unstandardized Coefficients |
Standardized Coefficients |
tcount |
Sig. |
|
|
| B |
Std. Error |
|
|
| 1 |
(Constant) |
6,969 |
1,807 |
|
3,857 |
.000 |
|
| Product Variations |
,396 |
0.079 |
.418 |
5.023 |
.000 |
|
| Price |
,095 |
0.080 |
.105 |
1.179 |
.241 |
|
| Brand Image |
,152 |
0.070 |
.205 |
2.157 |
.033 |
|
| Promotion |
,125 |
,110 |
.108 |
1.133 |
.260 |
|
| a. Dependent Variable: purchase decisions |
|
|
|
