E-cigarette Purchase Intention through Facebook Social Media: A Cross-Sectional Study
Table 1.
Distribution of participantsresponses (N=214)
|
| |
|
DisagreeN (%) |
NeutralN (%) |
AgreeN (%) |
|
|
| Consumer’s Subjective Norm |
|
| Most of my friends think that buying e-cigarette through the Facebook seller is a good idea. |
92(43.0) |
57 (26.6) |
65(30.4) |
|
|
| Consumer’s Perceived Enjoyment |
|
| I will enjoy vaping if I buy form this face group page |
76(35.5) |
84 (39.2) |
54(25.3) |
|
|
| Consumer’s Perceived Economical Benefit |
|
| Purchased e-cigarette from this Facebook group will save some money |
74(34.5) |
71 (33.2) |
69(32.3) |
|
|
| Consumer’s Perceived Trust |
|
| E-cigarette purchased by using Facebook will be trustworthy |
74(34.5) |
85 (39.8) |
55(25.7) |
|
|
| Consumer’s Perceived Risk |
|
| Online purchased e-cigarette is not as good as expected |
76(35.5) |
88(41.1) |
50 (23.4) |
|
|
|
|
