How to Attract Viewers through Advertisement Slogans? A Case on Figurative in Semantic Study

Table 2.

Types ofFigurative language found in Advertisements’ Slogan

NO

Kind of Figurative Language

Brand

Slogan

1.

Personafication

Burger King

Roma slai olai

You C1000

Dancow

Taste is King

Color up your day

Healthy inside, fresh outside

Grow happy, Baby happy

2.

Metaphor

Chitato

Big Cola

Ultra Milk

Nutrilon Royal

Roma malkist

 

Life is never flat

Think big

Makes you move

Life is an adventure

Roma malkist my energy

3.

Hyperbole

Tebs

So Good

Delfi

Sasa

Tea with shocking soda

So Good is very good

The premium taste takes you away

Extra crispylicious

4.

Symbol

Indomie

Kopiko

Taste of Asia

So Coffee