Article Open Access March 22, 2025

I Am My Peers: How Social Ties Influence E-Cigarette Attitudes, Policy Support, and Use

1
Department of Internal Medicine, College of Medicine, Charles R. Drew University of Medicine and Science, Los Angeles, USA
2
School of Medicine, Shahid Sadoughi University of Medical Sciences, Yazd, Iran
3
Department of Internal Medicine, Shahid Sadoughi University of Medical Sciences, Yazd, Iran
4
College of Medicine, Charles R. Drew University of Medicine and Science, Los Angeles, USA
Page(s): 24-37
Received
January 09, 2025
Revised
February 27, 2025
Accepted
March 17, 2025
Published
March 22, 2025
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright: Copyright © The Author(s), 2025. Published by Scientific Publications

Abstract

Background: Electronic cigarette (e-cigarette) use is increasingly prevalent among youth and young adults, particularly college and university students. This is a population for whom e-cigarette use is not recommended due to potential health risks, including nicotine addiction and long-term respiratory effects. Social networks play a crucial role in shaping attitudes toward e-cigarettes and influencing use behaviors. However, the relative influence of different social ties—parents, siblings, and friends—on e-cigarette attitudes and use remains unclear. Objective: This study utilizes data from the SMOKES study to compare the influence of e-cigarette use within different social network sections—parents, friends, and siblings—on personal e-cigarette attitudes and use among college and university students. Methods: Using a cross-sectional survey of college and university students, we examined the associations between e-cigarette use within different social networks and individual e-cigarette attitudes and use. Multivariate regression models assessed the strength of these associations, adjusting for key demographic and behavioral covariates. Results: Findings indicate that among college and university students, the strongest influence on both e-cigarette attitudes and use comes from friends who use e-cigarettes. In contrast, parental and sibling e-cigarette use showed weak or non-significant effects. These results suggest that peer influence, rather than family influence, plays a dominant role in shaping e-cigarette-related behaviors and perceptions in young adults. Conclusion: This study underscores the importance of peer influence in e-cigarette uptake and attitudes among college and university students. Public health interventions aimed at reducing e-cigarette use in this population should consider targeting peer networks rather than focusing solely on family-based influences.

1. Introduction

E-cigarette use has rapidly increased among young adults, particularly college and university students, over the past decade [1, 2]. While initially marketed as a safer alternative to traditional cigarettes, emerging evidence suggests that e-cigarettes pose their own health risks, including nicotine addiction [3, 4], cardiovascular concerns, and respiratory issues. College and university students are at a critical stage of development, where substance use behaviors can have long-term implications for health [5].

Despite public health efforts to discourage e-cigarette use in this age group [6], many students perceive vaping as a socially acceptable behavior, influenced by their immediate social environment. Given that college and university students are legally adults but still in a transitional phase between adolescence and full independence [7], it is crucial to understand the role of social networks in shaping their attitudes and behaviors regarding e-cigarettes [8, 9].

Social networks play a significant role in shaping health behaviors, particularly in young adulthood when peer influence is at its peak [10, 11, 12]. College and university students often experience shifts in their social environments, moving away from direct parental oversight and becoming more immersed in peer-based interactions [13, 14]. As a result, social learning and modeling have become powerful mechanisms for behavior adoption [15, 16, 17]. The extent to which different sections of a student’s social network—parents, siblings, and friends—influence their e-cigarette attitudes and use has not been fully explored [18, 19, 20, 21]. Understanding these dynamics is essential for designing effective public health interventions aimed at reducing e-cigarette use among college and university students [22, 23, 24].

Historically, research on smoking behaviors has emphasized the influence of family members, particularly parents, in shaping children's attitudes toward tobacco use [25, 26]. Parental smoking has been associated with a higher likelihood of smoking initiation among offspring, often through direct exposure and normalization of tobacco use. Siblings may also serve as role models, particularly in families where older siblings engage in smoking or vaping behaviors. However, as young adults enter college, peer influence often surpasses familial influence. College and university students spend more time with their friends than with their families, and social acceptance within peer groups becomes a key motivator for behavioral adoption. While familial influence may remain relevant, particularly in early adolescence, the extent to which it continues to shape e-cigarette use in young adulthood requires further investigation.

Several theoretical frameworks help explain how social relationships influence health behaviors, including e-cigarette use. Social Cognitive Theory (Bandura) [27, 28] suggests that behaviors are learned through observation, modeling, and reinforcement within social networks. This means that students who see their friends using e-cigarettes are more likely to adopt the behavior themselves. Social Support Theory [29, 30, 31, 32] posits that individuals seek validation and approval from their social circles, making peer acceptance a crucial determinant of health-related choices. The Theory of Planned Behavior emphasizes the role of perceived norms and attitudes in shaping behavior, suggesting that if vaping is normalized within a peer group, individuals are more likely to engage in it [33, 34]. These theories highlight the complex interplay of social influence on e-cigarette attitudes and use, warranting a closer examination of which social ties exert the strongest influence.

While extensive research has examined the influence of social networks on traditional cigarette smoking, relatively few studies have explored these influences in the context of e-cigarette use. E-cigarettes differ from conventional cigarettes in multiple ways, including their perceived safety, patterns of use, and social acceptability. Furthermore, prior studies have primarily focused on adolescent populations, leaving a gap in our understanding of how social influences shape e-cigarette behaviors among college and university students. Additionally, few studies have directly compared the relative influence of different social network sections—parents, siblings, and friends—on both attitudes toward e-cigarettes and actual use behaviors.

Objectives

This study seeks to address these gaps by examining the extent to which parental, sibling, and peer e-cigarette use influences college and university students' attitudes toward e-cigarettes and their likelihood of using them. Specifically, we aim to: 1) Assess the relative influence of parents, siblings, and friends on college and university students’ e-cigarette use and attitudes, and 2) Determine which social network section has the strongest impact on shaping these behaviors. We hypothesize that among college and university students, friends’ e-cigarette use will have a significantly stronger effect on students’ e-cigarette attitudes and use compared to parental or sibling influence.

Understanding the social dynamics behind e-cigarette use is crucial for developing targeted prevention and intervention strategies. If peer influence is the primary driver of e-cigarette uptake, then public health campaigns should focus on altering peer norms and perceptions about vaping rather than solely targeting family-based interventions. Findings from this study can inform policies aimed at reducing e-cigarette use among young adults, particularly within college and university settings. By identifying the dominant sources of influence, health educators and policymakers can better tailor efforts to curb the rising prevalence of vaping in this vulnerable population.

2. Methods

2.1. Study Design and Setting

This research is a multi-center, cross-sectional study examining attitudes, knowledge, and behaviors related to electronic cigarettes and other tobacco products among university students in Iran. The study, known as the SMOKES study (Study of Measurement of Knowledge and Examination of Support for Tobacco Control Policies) [35, 36], was conducted between November 2024 and January 2025 across multiple higher education institutions in the country.

2.2. Ethical Considerations

The SMOKES study adhered to the ethical guidelines established by the Declaration of Helsinki. Ethical approval was granted by the Ethics Committee of Shahid Sadoughi University of Medical Sciences, Yazd, Iran (Ethics Code: IR.SSU.MEDICINE.REC.1403.159). All participants provided informed consent before participating in the study, and participation was entirely voluntary.

2.3. Overview of the SMOKES Study

The SMOKES study [35, 36] was designed to assess university students' perspectives on tobacco control measures, with a particular focus on their level of support for such policies. In addition to policy attitudes, the study examined patterns of tobacco use, including electronic cigarette consumption. Data were collected on students' knowledge, attitudes, and motivations regarding tobacco use, as well as the broader social and contextual factors influencing their behaviors. This comprehensive approach aimed to explore how personal tobacco use influences support for regulatory policies. The insights derived from this study can inform policy development and targeted public health interventions aimed at reducing tobacco-related harm. Further details regarding the study's methodology, rationale, and sample characteristics have been previously published.

2.4. Sampling Strategy

To ensure diversity in terms of ethnicity, geographic distribution, and academic disciplines, the study included universities from 15 different provinces across Iran, selecting at least one higher education institution per province. While efforts were made to reflect the demographic composition of Iranian university students, the findings may not be fully generalizable to the entire student population at a national level.

2.5. Data Collection and Survey Instrument

The study employed an online survey, administered in Farsi, to collect data across multiple domains. The survey link was disseminated through social media platforms and student groups, inviting students to voluntarily participate. The questionnaire covered a range of topics, including demographic characteristics, tobacco use behaviors, and attitudes toward tobacco control policies.

2.6. Study Measures

Demographic and Socioeconomic Data: Participants provided information on key demographic and socioeconomic indicators, including ethnicity, family and personal income, marital status, employment status, and place of residence. Additionally, academic-related variables such as province of study, major, level of education (ranging from associate to doctoral degrees), type of institution, and year of study were collected.

Electronic Cigarette Use: Participants reported their history of electronic cigarette use, distinguishing between ever-use and current-use. The frequency of use was also recorded. While conventional cigarette and hookah use were assessed, these variables were not included in the primary analysis, as the focus was on electronic cigarette use. Each tobacco product was assessed using single-item questions to determine both lifetime and current use.

Attitudes Toward Electronic Cigarettes: Attitudes toward electronic cigarettes were measured using an eight-item scale assessing participants’ perceptions. Statements such as "Using electronic cigarettes is enjoyable" were rated on a five-point Likert scale, ranging from 1 (Strongly Disagree) to 5 (Strongly Agree). A composite score was calculated to represent pro-electronic cigarette attitudes, with higher scores indicating more favorable views of e-cigarettes.

Support for Electronic Cigarette Policies: To evaluate support for tobacco control policies, participants responded to several items regarding regulations on electronic cigarette advertising, sales, and use. For example, one item asked, "To what extent do you support banning the advertisement and sale of electronic cigarettes on online platforms such as Instagram?" Responses were recorded using a five-point Likert scale (1 = Strongly Disagree to 5 = Strongly Agree), and an overall policy support score was computed by averaging responses. Higher scores reflected stronger endorsement of tobacco control measures.

2.7. Statistical Analysis

Data were analyzed using Stata 18. Descriptive statistics were calculated to summarize the sample characteristics, with categorical variables presented as frequencies and percentages and continuous variables as means with standard deviations. Composite scores were created for tobacco control policy support, and a linear regression model (ordinary least squares) was conducted to examine the association between tobacco use and policy support, setting statistical significance at p < 0.05. To further analyze the relationships among knowledge, attitudes, and behavior, a structured approach incorporating confirmatory factor analysis (CFA) and structural equation modeling (SEM) was employed. Descriptive analyses included t-tests for continuous variables and chi-square tests for categorical variables to assess differences in electronic cigarette use across demographic subgroups. A structural equation model (SEM) was utilized to investigate the associations between knowledge of electronic cigarettes, attitudes toward vaping, and usage patterns, while controlling for demographic factors such as age, sex, ethnicity, and family income. The analysis explored both direct and indirect pathways, assessing whether attitudes mediated the relationship between knowledge and e-cigarette use. Mediation analysis was conducted by estimating indirect and total effects within the SEM framework. Model fit was assessed using standard goodness-of-fit indices, including the Comparative Fit Index (CFI), Tucker-Lewis Index (TLI), and Root Mean Square Error of Approximation (RMSEA). Fit was considered acceptable if CFI and TLI exceeded 0.90 and RMSEA and SRMR were below 0.08. To enhance measurement accuracy, latent variables were constructed for key constructs—knowledge, attitudes, and behaviors—using CFA. Latent variables were inferred from multiple observed indicators, reducing measurement error and improving construct validity. For instance, knowledge was measured using multiple survey items assessing factual understanding, attitudes were derived from responses reflecting perceptions of e-cigarette risks and benefits, and behaviors were assessed through self-reported electronic cigarette use patterns. The incorporation of latent variables allowed for a more precise estimation of the relationships among these constructs, providing a deeper understanding of the factors influencing vaping behaviors among university students. This methodological approach strengthens the reliability and validity of the study findings and offers valuable insights for public health interventions and tobacco control policies.

3. Results

A total of 2,403 university and college and university students participated in this study, with an equal representation of male and female students (1:1 ratio). The average age of participants was 22.30 years (SE = 0.07; 95% CI = 22.16 to 22.44), with ages ranging from 15 to 60 years. A detailed presentation of the participant distribution by academic level, academic subject, geographic representation, ethnic makeup, and institution type is provided in Table 1.

Table 2 shows the results of the structural equation modeling (SEM) analysis indicate several significant associations between tobacco use by family members and peers, demographic factors, and three key outcomes: pro e-cigarette attitude, policy support to ban e-cigarettes, and e-cigarette use.

For pro e-cigarette attitude, tobacco use by friends was a strong and significant predictor (B = 0.225, SE = 0.022, p < 0.001), while tobacco use by siblings also showed a significant positive association (B = 0.044, SE = 0.021, p = 0.039). In contrast, tobacco use by fathers (B = 0.029, SE = 0.021, p = 0.176) and mothers (B = 0.018, SE = 0.021, p = 0.399) was not significantly associated. Older age was linked to a greater pro e-cigarette attitude (B = 0.099, SE = 0.015, p < 0.001), whereas being an ethnic minority (B = -0.086, SE = 0.021, p < 0.001) and female (B = -0.138, SE = 0.022, p < 0.001) were associated with lower pro e-cigarette attitudes. Family income did not show significant effects on pro e-cigarette attitudes (B = 0.036, SE = 0.022, p = 0.105).

Regarding policy support for banning e-cigarettes, tobacco use by friends was significantly associated with lower support (B = -0.175, SE = 0.022, p < 0.001), whereas tobacco use by fathers (B = -0.019, SE = 0.022, p = 0.389), mothers (B = -0.028, SE = 0.021, p = 0.189), and siblings (B = -0.024, SE = 0.022, p = 0.268) did not show significant associations. Older age was linked to greater support for a ban (B = 0.043, SE = 0.017, p = 0.011), as was being an ethnic minority (B = 0.050, SE = 0.022, p = 0.022) and female (B = 0.046, SE = 0.022, p = 0.041). Family income, however, was negatively associated with policy support (B = -0.050, SE = 0.022, p = 0.026), suggesting that higher-income individuals were less likely to support a ban.

For e-cigarette use, tobacco use by friends was the strongest predictor (B = 0.302, SE = 0.018, p < 0.001), followed by tobacco use by siblings (B = 0.053, SE = 0.019, p = 0.005) and fathers (B = 0.049, SE = 0.019, p = 0.009). The association between e-cigarette use and maternal tobacco use was not statistically significant (B = 0.032, SE = 0.019, p = 0.083). Older individuals were more likely to use e-cigarettes (B = 0.045, SE = 0.006, p < 0.001), as were those with higher family income (B = 0.068, SE = 0.019, p < 0.001). Ethnic minority status was marginally associated with lower e-cigarette use (B = -0.035, SE = 0.018, p = 0.058), whereas females were significantly less likely to use e-cigarettes (B = -0.122, SE = 0.019, p < 0.001).

4. Discussion

This study aimed to examine the relative influence of different social network sections—parents, siblings, and friends—on college and university students' e-cigarette attitudes and use. Given the well-documented role of social influence in substance use behaviors, we hypothesized that friends' e-cigarette use would exert a significantly stronger impact on students’ attitudes and behaviors compared to parental or sibling influence. This hypothesis was based on the understanding that as young adults transition to college life, peer networks become more influential than family in shaping behaviors, including substance use.

Our findings supported this hypothesis, demonstrating that among college and university students, friends’ e-cigarette use is the strongest predictor of both e-cigarette attitudes and personal use. While parental and sibling e-cigarette use was also assessed, their influence was weak or non-significant.Similarly, a study found that Romanian university students who had experimented with e-cigarettes were significantly more likely to report having friends (84.4%) and colleagues (62.3%) who also used e-cigarettes, compared to only 4.2% who reported parental use [55]. These results suggest that familial influence diminishes in young adulthood, while peer influence remains a dominant force. This aligns with prior research on smoking behaviors and extends the understanding to e-cigarette use, which has unique social and cultural dynamics.

For adolescents, research indicates that exposure to smoking among family members and peers is a significant predictor of smoking initiation. However, the extent to which this influence extends to electronic cigarette (e-cigarette) use has not been comprehensively analyzed. A systematic review and meta-analysis were conducted using studies retrieved from PubMed and ScienceDirect up to December 2016. A random-effects model was applied to calculate summary odds ratios (ORs) with 95% confidence intervals (CIs). The analysis included 21 studies and found a positive association between adolescent e-cigarette use and smoking behavior among both family members (OR=1.47, 95% CI=1.30-1.66) and peers (OR=2.72, 95% CI=1.87-3.95), even after accounting for the adolescent's own smoking status. When examining specific family relationships, the influence of sibling smoking (OR=1.87, 95% CI=1.35-2.60) appeared stronger compared to parental smoking (OR=1.41, 95% CI=1.19-1.68) and smoking by other relatives (OR=1.39, 95% CI=1.12-1.72) [37].

Our findings align with Bandura’s Social Cognitive Theory, [27] which suggests that behaviors are learned through observation, modeling, and reinforcement. College and university students who see their friends using e-cigarettes are likely to adopt similar behaviors due to repeated exposure and perceived social acceptance. The limited influence from parents or siblings suggests that observational learning is more powerful in peer contexts, particularly in young adulthood. Wallace and Roche (2018) investigated the relationship between e-cigarette use, social status, and peer influence among college students (n=175) [56]. Their findings indicated that each additional friend who used e-cigarettes was associated with a 2.44-fold increase (95% CI 【1.10, 5.40】) in the odds of having accepted a past e-cigarette offer from a friend and a 2.33-fold increase (95% CI 【1.58, 3.56】) in the odds of being willing to accept such an offer in the future. Additionally, students who perceived e-cigarettes as socially beneficial had 2.2 times greater odds (95% CI 【1.19, 4.33】) of accepting a future offer [56].

Social Support Theory, as developed by James House and others, [38, 39] posits that individuals seek various types of social support, often from those similar to them. This theory highlights the tendency for like-minded individuals to gravitate toward each other, seeking validation and reinforcement within their peer groups. College and university students are in a phase of life where independence from family is emphasized, and peer acceptance becomes a primary source of emotional and behavioral reinforcement.In a study of 387 NCAA student-athletes across 23 teams, it was found that athletes who perceived higher levels of peer acceptance within their team reported significantly more permissive attitudes toward alcohol use (b = 0.20, p < .05) [57]. These findings suggest that students who feel more socially accepted may be more likely to engage in behaviors endorsed by their peer group, such as alcohol consumption, in order to maintain or reinforce their sense of belonging [57]. The clustering of attitudes within teams further supports the idea that social norms and behaviors are shaped by peer dynamics rather than familial influence—highlighting the powerful role of peer-based social reinforcement in emerging adulthood [57]. While this study provides valuable insight into the role of peer-based social reinforcement, its generalizability is limited by its exclusive focus on student-athletes and its omission of other substances like tobacco or e-cigarettes. That said, given the growing popularity of e-cigarettes among young adults and their common presence in social settings, it is possible that e-cigarette use may be perceived by college students as more analogous to alcohol use than to traditional tobacco products like cigarettes [58].

Social Network and Graph Theory further explains how behaviors spread through network connections, with peer groups acting as the most immediate and impactful "nodes" of influence [40, 41]. This network-driven adoption of e-cigarette use is particularly relevant in environments where vaping is normalized. In a review of 13 studies looking at social network factors and addictive behaviors among college students, it was found that individuals embedded in more interconnected and centralized networks were significantly more likely to engage in substance use, particularly alcohol [59]. The review highlighted that key network characteristics—such as density, centrality, and reciprocated ties—were positively associated with higher levels of risky behaviors [58]. These findings support the idea that vaping may spread not only through curiosity or individual decision-making, but through social exposure and reinforcement within tightly knit peer groups—particularly in settings like college campuses, where peer influence is highly concentrated and dynamic.

The Theory of Planned Behavior suggests subjective norms, attitudes, and perceived behavioral control shape individual behaviors [33, 34]. Subjective norms refer to the perception of a behavior's acceptability within a social network [42]. In a study examining the influence of descriptive and injunctive norms on e-cigarette use among college students (n = 138; 72% female) at a university in the northeastern United States, both types of norms were found to independently predict past 30-day e-cigarette use [60]. This indicates that students are influenced not only by how common vaping is among their peers (descriptive norms), but also by the extent to which their peers approve of the behavior (injunctive norms). In line with these findings, our results further demonstrate that subjective norms within peer groups—rather than those within families—are the primary drivers of e-cigarette use among college and university students. If students perceive vaping as an accepted behavior among their peers, they are more likely to adopt it, regardless of parental attitudes or family background.

4.1. Implications

Peer influence plays a crucial role in shaping health behaviors, particularly among college and university students, making it essential to incorporate peer support and peer-based interventions in efforts to reduce e-cigarette use [37]. Young adults are highly responsive to their peers' behaviors and attitudes, often looking to social groups for cues on what is acceptable or desirable.

Interventions should engage peer leaders and supportive social circles to leverage social reinforcement for promoting healthier behaviors. Peer-based interventions, such as mentorship programs, peer-led educational workshops, and social media campaigns featuring influential students, can help create environments where non-use is the norm. These strategies not only offer credible, relatable sources of information but also provide emotional and social support that empowers students to resist social pressures to vape.

Another critical aspect of peer influence is the misperception of substance use prevalence among social groups. Many young adults overestimate how common e-cigarette use is within their networks, believing that a majority of their peers engage in vaping even when actual usage rates are much lower. When students assume that e-cigarette use is the norm, they may feel pressured to adopt the behavior to fit in, even in environments where the majority of students do not vape. Addressing these misperceptions through social norm campaigns can be a key intervention strategy. By providing accurate data on peer substance use, public health initiatives can reduce the perceived social pressure to vape, reinforcing the reality that e-cigarette use is not as widespread or necessary for social belonging as some students might assume.

Given the strong role of peer influence in e-cigarette use among college and university students, policies aimed at reducing vaping in this population should prioritize strategies that target peer networks. Traditional family-centered interventions may be less effective for this demographic. For younger populations, such as early or mid-adolescents, family interventions may still play a significant role. For college and university students, policies should focus on altering perceived or actual social norms surrounding vaping. Strategies may include restricting e-cigarette marketing and advertisement, limiting the public display or use of e-cigarettes, implementing campus-wide bans, and promoting peer-led anti-vaping campaigns [43, 44, 45, 46]. These measures can help disrupt the normalization of vaping in college settings. Health screenings for e-cigarette use in college populations should incorporate social network assessments [47]. Instead of solely asking about personal use, clinicians and public health professionals should screen for exposure to e-cigarette use within peer networks. Understanding the social context of e-cigarette use can help healthcare providers identify at-risk students and offer targeted interventions that address peer influence.

Social network interventions [48, 49, 50, 51, 52] should focus on altering social structures and disrupting the transmission of pro-vaping norms. Given our findings, interventions should target key nodes of influence by identifying and engaging influential peer leaders who can advocate for anti-vaping norms. Additionally, leveraging social media platforms is essential [47, 53, 54], as much of college and university students' social interactions occur online. Digital platforms offer a powerful space for disseminating anti-vaping messages. Finally, creating counter-narratives through compelling, youth-oriented campaigns can highlight the risks of e-cigarette use while promoting healthier alternatives, shifting social perceptions away from vaping.

4.2. Limitations

Despite its strengths, this study has several limitations. First, its cross-sectional design prevents causal inferences. We cannot determine whether peer influence causes e-cigarette use, if individuals are predisposed to vaping self-select into vaping peer groups, or if individuals who use e-cigarettes develop a belief that their peers vape to avoid cognitive dissonance. Second, the study relied on self-reported data, which may be subject to social desirability bias. Additionally, variation in associations was not examined based on ethnicity, gender, geographic location, or type of e-cigarette device used. Future studies incorporating biomarkers and nicotine tests could enhance the validity of findings. Third, the generalizability of findings may be limited to college and university students, necessitating further research on non-college young adults.

4.3. Strengths

Despite these limitations, the study has several strengths. The SMOKES study[35, 36] is a well-established dataset with robust measures of e-cigarette knowledge, attitudes, policy support, and behaviors. The study contributes novel insights by directly comparing the relative influence of parents, siblings, and friends—an area with limited prior research in this age group. Additionally, the findings are highly relevant for informing interventions targeted at diverse college and university students, a key demographic in public health efforts to reduce vaping.

4.4. Future research

Future research should focus on designing and testing interventions that account for the dominant role of peer influence in young adult vaping behaviors. One important area for further study is the development of peer-based intervention programs, examining whether peer-led health educators can effectively reduce e-cigarette use. Another key area is evaluating the effects of policies and interventions by investigating how strategies such as advertising restrictions and campus bans impact students based on their social network structures. Additionally, research should explore whether altering beliefs of key social network influencers [9]can shift vaping behaviors at a larger scale. Finally, longitudinal studies are needed to track changes in e-cigarette use patterns over time and assess the evolving influence of peers and family, allowing for stronger causal interpretations and more effective intervention strategies.

5. Conclusion

This study highlights the stronger role of peer influence compared to family in shaping e-cigarette attitudes and behaviors among college and university students. Given that perceived peer vaping significantly predicts both attitudes and use, interventions should prioritize peer-driven strategies over family-based approaches. Public health efforts should leverage social networks, digital platforms, and peer influencers [9] to create environments where vaping is less socially acceptable. Addressing the social drivers of e-cigarette use is essential for reducing its prevalence in college populations and preventing long-term health consequences.

Authors Contribution: Conceptual design: SA, MM, MP; Data Collection: MM, MP, FA; IRB approval: FA; Resources: PS; Data Entry: MM, MP; Data Cleaning: MM, MP, SA; Analysis: SA; First Draft: SA, JAP; Revision: SA, MM, MP, JAP, FA; Approval: SA, MM, MP, FA, JAP.

Author Funding: John Ashley Pallera is supported by funds from the National Institutes of Health, National Institute on Drug Abuse Substance Abuse Research Training (SART) program (1R25DA050723) and National Institute on Minority Health and Health Disparities grant to the Urban Health Institute (S21 MD000103).  Shervin Assari tobacco research is supported by funds provided by The Regents of the University of California, Tobacco-Related Diseases Research Program, Grant Number no T32IR5355 (Grant DOI:10.17920/G9HK13; PI = Assari). Assari has also received support from the National Cancer Institute of the National Institutes of Health under FDA Center for Tobacco Products (CTP) under Award Number U54CA229974. The content is solely the responsibility of the authors and does not necessarily represent the official views of the NIH or the Food and Drug Administration.

Conflicts of Interest: None

Acknowledgment: We are grateful to Reza Nasiri, Saman Kheiri, Ali Neghabi, Alireza Pourmohebbi, Mohammad Hossein Ranjbar, Ali Ataei, Maryam Mollaei, Danial Rouhi, Mohammad Bagher Jafari, Moein Servat, Soroush Ashrafpoury, Arian Yavari, and Kimia Amjadi for their participation in data collection.

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APA Style
Assari, S. , Assari, S. Mohammadi, M. , Mohammadi, M. Pashmchi, M. , Pashmchi, M. Aghaeimeybodi, F. , & Aghaeimeybodi, F. (2025). I Am My Peers: How Social Ties Influence E-Cigarette Attitudes, Policy Support, and Use. Open Journal of Psychology, 5(1), 24-37. https://doi.org/10.31586/ojp.2025.6043
ACS Style
Assari, S. ; Assari, S. Mohammadi, M. ; Mohammadi, M. Pashmchi, M. ; Pashmchi, M. Aghaeimeybodi, F. ; Aghaeimeybodi, F. I Am My Peers: How Social Ties Influence E-Cigarette Attitudes, Policy Support, and Use. Open Journal of Psychology 2025 5(1), 24-37. https://doi.org/10.31586/ojp.2025.6043
Chicago/Turabian Style
Assari, Shervin, Shervin Assari. Mohammad Mohammadi, Mohammad Mohammadi. Mohammad Pashmchi, Mohammad Pashmchi. Fatemeh Aghaeimeybodi, and Fatemeh Aghaeimeybodi. 2025. "I Am My Peers: How Social Ties Influence E-Cigarette Attitudes, Policy Support, and Use". Open Journal of Psychology 5, no. 1: 24-37. https://doi.org/10.31586/ojp.2025.6043
AMA Style
Assari S, Assari SMohammadi M, Mohammadi MPashmchi M, Pashmchi MAghaeimeybodi F, Aghaeimeybodi F. I Am My Peers: How Social Ties Influence E-Cigarette Attitudes, Policy Support, and Use. Open Journal of Psychology. 2025; 5(1):24-37. https://doi.org/10.31586/ojp.2025.6043
@Article{ojp6043,
AUTHOR = {Assari, Shervin and Mohammadi, Mohammad and Pashmchi, Mohammad and Aghaeimeybodi, Fatemeh and Pallera, John Ashley},
TITLE = {I Am My Peers: How Social Ties Influence E-Cigarette Attitudes, Policy Support, and Use},
JOURNAL = {Open Journal of Psychology},
VOLUME = {5},
YEAR = {2025},
NUMBER = {1},
PAGES = {24-37},
URL = {https://www.scipublications.com/journal/index.php/OJP/article/view/6043},
ISSN = {2771-2370},
DOI = {10.31586/ojp.2025.6043},
ABSTRACT = {Background: Electronic cigarette (e-cigarette) use is increasingly prevalent among youth and young adults, particularly college and university students. This is a population for whom e-cigarette use is not recommended due to potential health risks, including nicotine addiction and long-term respiratory effects. Social networks play a crucial role in shaping attitudes toward e-cigarettes and influencing use behaviors. However, the relative influence of different social ties—parents, siblings, and friends—on e-cigarette attitudes and use remains unclear. Objective: This study utilizes data from the SMOKES study to compare the influence of e-cigarette use within different social network sections—parents, friends, and siblings—on personal e-cigarette attitudes and use among college and university students. Methods: Using a cross-sectional survey of college and university students, we examined the associations between e-cigarette use within different social networks and individual e-cigarette attitudes and use. Multivariate regression models assessed the strength of these associations, adjusting for key demographic and behavioral covariates. Results: Findings indicate that among college and university students, the strongest influence on both e-cigarette attitudes and use comes from friends who use e-cigarettes. In contrast, parental and sibling e-cigarette use showed weak or non-significant effects. These results suggest that peer influence, rather than family influence, plays a dominant role in shaping e-cigarette-related behaviors and perceptions in young adults. Conclusion: This study underscores the importance of peer influence in e-cigarette uptake and attitudes among college and university students. Public health interventions aimed at reducing e-cigarette use in this population should consider targeting peer networks rather than focusing solely on family-based influences.},
}
%0 Journal Article
%A Assari, Shervin
%A Mohammadi, Mohammad
%A Pashmchi, Mohammad
%A Aghaeimeybodi, Fatemeh
%A Pallera, John Ashley
%D 2025
%J Open Journal of Psychology

%@ 2771-2370
%V 5
%N 1
%P 24-37

%T I Am My Peers: How Social Ties Influence E-Cigarette Attitudes, Policy Support, and Use
%M doi:10.31586/ojp.2025.6043
%U https://www.scipublications.com/journal/index.php/OJP/article/view/6043
TY  - JOUR
AU  - Assari, Shervin
AU  - Mohammadi, Mohammad
AU  - Pashmchi, Mohammad
AU  - Aghaeimeybodi, Fatemeh
AU  - Pallera, John Ashley
TI  - I Am My Peers: How Social Ties Influence E-Cigarette Attitudes, Policy Support, and Use
T2  - Open Journal of Psychology
PY  - 2025
VL  - 5
IS  - 1
SN  - 2771-2370
SP  - 24
EP  - 37
UR  - https://www.scipublications.com/journal/index.php/OJP/article/view/6043
AB  - Background: Electronic cigarette (e-cigarette) use is increasingly prevalent among youth and young adults, particularly college and university students. This is a population for whom e-cigarette use is not recommended due to potential health risks, including nicotine addiction and long-term respiratory effects. Social networks play a crucial role in shaping attitudes toward e-cigarettes and influencing use behaviors. However, the relative influence of different social ties—parents, siblings, and friends—on e-cigarette attitudes and use remains unclear. Objective: This study utilizes data from the SMOKES study to compare the influence of e-cigarette use within different social network sections—parents, friends, and siblings—on personal e-cigarette attitudes and use among college and university students. Methods: Using a cross-sectional survey of college and university students, we examined the associations between e-cigarette use within different social networks and individual e-cigarette attitudes and use. Multivariate regression models assessed the strength of these associations, adjusting for key demographic and behavioral covariates. Results: Findings indicate that among college and university students, the strongest influence on both e-cigarette attitudes and use comes from friends who use e-cigarettes. In contrast, parental and sibling e-cigarette use showed weak or non-significant effects. These results suggest that peer influence, rather than family influence, plays a dominant role in shaping e-cigarette-related behaviors and perceptions in young adults. Conclusion: This study underscores the importance of peer influence in e-cigarette uptake and attitudes among college and university students. Public health interventions aimed at reducing e-cigarette use in this population should consider targeting peer networks rather than focusing solely on family-based influences.
DO  - I Am My Peers: How Social Ties Influence E-Cigarette Attitudes, Policy Support, and Use
TI  - 10.31586/ojp.2025.6043
ER  - 
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