Affiliation: Faculty of Management, Multimedia University Cyberjaya, Malaysia
Research interests: Brand Management; Consumer Behaviour; Digital Marketing; Event Marketing; Global Marketing; Integrated Marketing Communications; Marketing & Digital World; Marketing Management; Marketing Psychology; Relationship Marketing; Retail Marketing; Service Marketing; Social Media Marketing; Strategic Marketing
Web of Science ResearcherID: CAH-7285-2022
https://orcid.org/0000-0002-3055-953X
Google Scholar Profile: https://scholar.google.com/citations?user=UupnrtMAAAAJ&hl=en