Item

Statement

Weighted sum

Index

Rank

1

Influence of hunger

327.4

0.655

4

2

Influence of mood

320.6

0.654

5

3

Influence of previous experience

386

0.772

3

4

Influence of quality of food product

446.1

0.899

1

5

Influence of cost

403.9

0.808

2

6

Influence of general trend

271.3

0.543

7

7

Influence of tradition, culture and religion

321.9

0.644

8

8

Influence of environmental impact, e.g global warming

319.9

0.640

9

9

Influence of government approval

326.8

0.654

5