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How to Attract Viewers through Advertisement Slogans? A Case on Figurative in Semantic Study
Universal Journal of Social Sciences and Humanities
| Vol 2, Issue 1
Table 2. Types ofFigurative language found in Advertisements’ Slogan
| NO | Kind of Figurative Language | Brand | Slogan |
| 1. | Personafication | Burger King Roma slai olai You C1000 Dancow | Taste is King Color up your day Healthy inside, fresh outside Grow happy, Baby happy |
| 2. | Metaphor | Chitato Big Cola Ultra Milk Nutrilon Royal Roma malkist
| Life is never flat Think big Makes you move Life is an adventure Roma malkist my energy |
| 3. | Hyperbole | Tebs So Good Delfi Sasa | Tea with shocking soda So Good is very good The premium taste takes you away Extra crispylicious |
| 4. | Symbol | Indomie Kopiko | Taste of Asia So Coffee |