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E-cigarette Purchase Intention through Facebook Social Media: A Cross-Sectional Study

Universal Journal of Business and Management | Vol 1, Issue 2

Table 3. Association between online interaction in social media and purchaseintention (N=214)

		Purchase Intention		χ2	p-value
		Yes N (%)	No N (%)

Like	Yes	83 (59.3)	57 (40.7)	5.88	<0.01*
	No	31 (41.9)	43 (58.1)

Post	Yes	71 (61.7)	44 (38.3)			7.16	<0.00*
	No	43 (43.4)	56 (56.6)

Share	Yes	92 (60.1)	61 (39.9)	10.14	<0.00*
	No	22 (36.1)	39 (63.9)

*Significant at level p<0.05