Behavioral Economics and Energy Consumption: Behavioral Data Analysis the Role of Attitudes and Beliefs on Household Electricity Consumption in Iran
Table 2.
Attitudes of people towards electricity saving
|
| Factors |
|
|
| 1 |
Saving energy is very painful. |
|
| 2 |
Energy conservation means: I have to live in less prosperity. |
|
| 3 |
If I reduce my energy consumption, my quality of life will decrease. |
|
| 4 |
Energy conservation is not very enjoyable |
|
| 5 |
Energy conservation reduces my freedom. (This means that if I take actions to reduce my energy consumption to conserve energy, I will not have the previous freedom.) |
|
|
| Factor Analysis Result |
|
|
| Cronbach’s alpha |
Std. Dev |
Mean |
|
| 0.71 |
0.78 |
3.54 |
|
|
|
|
