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Behavioral Economics and Energy Consumption: Behavioral Data Analysis the Role of Attitudes and Beliefs on Household Electricity Consumption in Iran
Journal of Artificial Intelligence and Big Data
| Vol 1, Issue 1
Table 2. Attitudes of people towards electricity saving
| Factors | |||
| 1 | Saving energy is very painful. | ||
| 2 | Energy conservation means: I have to live in less prosperity. | ||
| 3 | If I reduce my energy consumption, my quality of life will decrease. | ||
| 4 | Energy conservation is not very enjoyable | ||
| 5 | Energy conservation reduces my freedom. (This means that if I take actions to reduce my energy consumption to conserve energy, I will not have the previous freedom.) | ||
| Factor Analysis Result | |||
| Cronbach’s alpha | Std. Dev | Mean | |
| 0.71 | 0.78 | 3.54 | |