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Behavioral Economics and Energy Consumption: Behavioral Data Analysis the Role of Attitudes and Beliefs on Household Electricity Consumption in Iran
Journal of Artificial Intelligence and Big Data
| Vol 1, Issue 1
Table 3. Abstract norms of individuals towards electricity saving
| Factors | Std. Dev | Mean | |
| 1 | My Friends | 1.05 | 2.46 |
| 2 | Government | 0.90 | 1.72 |
| 3 | My Family Members | 1.01 | 2.09 |
| 4 | My neighbors | 1.07 | 2.24 |
| Factor Analysis Result | |||
| Cronbach’s alpha | |||
| 0.73 | |||