Behavioral Economics and Energy Consumption: Behavioral Data Analysis the Role of Attitudes and Beliefs on Household Electricity Consumption in Iran

Table 4.

Understanding the control over the behavior of people in homeelectrical savings

Factors

1 I know how to save on electricity.
2 I think a 5% reduction in my energy consumption will not be a difficult task.
3 I think I can reduce my energy consumption by 5%.
4 I can reduce my energy consumption relatively easily.

Factor Analysis Result

Cronbach’s alpha Std. Dev Mean
0.72 0.54 1.82