Behavioral Economics and Energy Consumption: Behavioral Data Analysis the Role of Attitudes and Beliefs on Household Electricity Consumption in Iran

Table 4. Understanding the control over the behavior of people in homeelectrical savings

Factors
1	I know how to save on electricity.
2	I think a 5% reduction in my energy consumption will not be a difficult task.
3	I think I can reduce my energy consumption by 5%.
4	I can reduce my energy consumption relatively easily.
Factor Analysis Result
Cronbach’s alpha		Std. Dev	Mean
0.72		0.54	1.82