Behavioral Economics and Energy Consumption: Behavioral Data Analysis the Role of Attitudes and Beliefs on Household Electricity Consumption in Iran

Table 5.

Regression results for socio-demographic variables and variables ofthe theory of planned behavior (dependent variable, amount of electricityconsumed in a period (Y) winter 2019, 2560 questionnaires)

Independent variables Coefficient(sig.) Independent variables Coefficient(sig.)

Y-intercept 33.07 (0.68) Attitude 3.86 (0.73)
Income 18.82 (0.02) Abstract norms -13.83 (0.21)
Age 0.59 (0.52) Understanding control over behavior 40.79 (0.01)
Gender 15.67 (0.37) F-Statistic 3.63(0.001)
Household size 17.97 (0.002) R-Squared 0.17