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Behavioral Economics and Energy Consumption: Behavioral Data Analysis the Role of Attitudes and Beliefs on Household Electricity Consumption in Iran
Journal of Artificial Intelligence and Big Data
| Vol 1, Issue 1
Table 5. Regression results for socio-demographic variables and variables ofthe theory of planned behavior (dependent variable, amount of electricityconsumed in a period (Y) winter 2019, 2560 questionnaires)
| Independent variables | Coefficient(sig.) | Independent variables | Coefficient(sig.) |
| Y-intercept | 33.07 (0.68) | Attitude | 3.86 (0.73) |
| Income | 18.82 (0.02) | Abstract norms | -13.83 (0.21) |
| Age | 0.59 (0.52) | Understanding control over behavior | 40.79 (0.01) |
| Gender | 15.67 (0.37) | F-Statistic | 3.63(0.001) |
| Household size | 17.97 (0.002) | R-Squared | 0.17 |