How to Increase Customer Satisfaction by Beautifying Sports Facilities? What is the Key Role of Service Quality?

Table 2.

Results of structural equationmodeling for conceptual and theoretical models

Template routes B SE β R2 X2 GFI AGFI NFI CFI AIC RMSEA

Quality of service and aesthetic 0.362 0.05 2.524 0.47 0.158 1 0.976 0.996 1 11.23 0
Quality of service and customer’s satisfaction 0.163 0.02 0.641 0.3