The purpose of this study was to investigate the key role of service quality and beauty of sports facilities in increasing customer satisfaction. The research method is descriptive and correlational research. The statistical population of the study was 154188 organized athletes covered by sports insurance (103890 men, 50298 women) who were working in sports halls of Mazandaran province and according to Morgan table, 384 athletes were randomly selected by cluster Were. Aesthetic questionnaire, service quality and customer satisfaction were used to collect information. Data analysis was performed using Pearson test and structural equation modeling by SPSS24 and Amos structure analysis software. According to the research results, the indirect effect of aesthetics of sports venues on increasing customer satisfaction through service quality is significant. Managers can take effective steps to increase their presence and increase the income of gyms by using quality improvement strategies and customer satisfaction.

Migrating enterprise policy systems to .NET Core is a key objective of digital transformation in the Insurance IT ecosystem. This change directly addresses strategic drivers: enabling adoption of cloud-first development, resisting market pressure for more flexible and usable enterprise solutions, and preparing for changing demands from regulation and compliance. Phases of operational benefit aligned with risk mitigation form the basis of the migration roadmap, with a strong focus on engaging all relevant stakeholders. Market pressure for a SEAMLESS user experience across ALL applications is a fundamental driver for Investment in digital transformation. Gaps remain in enterprise Operations, where Legislative and regulatory accountability Demand rigid and complex solutions that Liberty has not yet been able to provide. New risk-based capital requirements, Data-Sovereignty controls, Controls for sensitive Data in the Cloud, and new Audit requirements create a long list of challenges for the ecosystem that can no longer be Deferred. At the same time, Cross-organisational integration is becoming more important and integrating partners from the insurance supply-chain requires a much more flexible approach to development and Deployment. These factors combine to generate a credible case for accelerated digital investment with a focus on Migration to Cloud Platforms, with related Risk mitigation, Quality Improvements, and flexibility benefits that close Industry gaps.

Automated testing and software quality assurance (SQA) practices are essential for ensuring the reliability, scalability, and maintainability of modern software systems. This paper presents a review of widely used automated testing frameworks, including Driven, Data-Driven, Behavior-Driven Development (BDD), and Record/Playback approaches, outlining their methodologies, benefits, and limitations in different development contexts. In parallel, it examines established SQA techniques such as Test-Driven Development, static analysis, and white-box testing, which provide systematic methods for defect detection and quality improvement. The study further examines the role of practical tools, such as Selenium, TestNG, and JUnit, in supporting test automation and validation activities. In addition to highlighting technical capabilities, the paper identifies common challenges faced in automation, including incomplete requirements, integration complexities, and maintaining evolving test suites. Recommended best practices are provided to address these issues, offering guidance for organizations seeking to strengthen their software testing processes through structured frameworks, adaptive techniques, and reliable automation tools.