The concept of the green economy is one of the global strategies to face contemporary societies' economic and environmental crises. Methodologically, the conceptualization, objectives, implementation, and criticism of various sectors of society to this new economic paradigm are addressed. It was found that authors and civil organizations have great expectations in the face of the challenges and challenges of this global strategy that has within its objectives sustainability, the eradication of poverty, and the inclusion of vulnerable social sectors. It is concluded that the green economy can contribute to maintaining a healthy environment and the proper use of ecosystem services, both for the present generation and for future generations.