Research Promotion Workflow
Publish
Article published open access
Share
Social media & networks
Track
Monitor engagement metrics
Maximize
Increase citations & impact
2-5x
Higher Citation Rate
89%
Researchers Use Social Media
50%
Increase with Promotion
1. Social Media Promotion
2. Academic Networks
ResearchGate
- Upload full-text PDF
- Share research highlights
- Answer questions in your field
- Follow relevant projects
Google Scholar
- Create author profile
- Claim your publications
- Set up citation alerts
- Track your h-index
Academia.edu
- Share research papers
- Follow scholars
- Join research groups
- Track views/downloads
3. Institutional Promotion
University Repository
- Deposit in institutional repository
- Add to department newsletter
- Share with press office
- Include in annual reports
Media Outreach
- Write a press release
- Contact university media team
- Pitch to science journalists
- Record a video abstract
4. Best Practices for Promotion
Use Effective Hashtags
- #OpenAccess
- #PeerReview
- Field-specific tags (#AI #ClimateChange)
- Conference hashtags
Visual Content
- Create infographics
- Share key figures
- Make short videos
- Design graphical abstracts
Timing & Frequency
- Share at peak engagement times
- Post multiple times
- Schedule regular updates
- Re-share after publication
5. Track Your Impact
Altmetric
- Track social media mentions
- Monitor news coverage
- See policy citations
- Compare with peers
Journal Metrics
- Article views & downloads
- Citation counts
- Social media shares
- Mendeley reads
Quick Tips
- Share your article immediately upon publication
- Tag co-authors and their institutions
- Use a link shortener with tracking
- Write a plain language summary
- Engage with commenters and questions
- Update your CV and online profiles